Affiliate Marketing During A Troubled Economy
Affiliate Marketing
I’m no finance guy, hell, I suck at basic adding and math, but it doesn’t take a rocket scientist to know that the US and many other world markets and economies have been on somewhat of a downward spiral type of decline. While most other industries are bracing themselves for what they think is the worst to come their way, as an Affiliate Marketer you should be embracing it. Whether the economy is up or down does in fact make an impact on your role as a marketer and your budgets too.
I follow two very simple rules to stay ahead of the game, regardless of economic woes or highs. No, it has nothing to do with some bullshit real estate scam, although real estate is probably the safest place to be. Instead it goes as follows:
- When the market goes up, spend more on advertising.
- When the market goes down, spend as much as you possibly can on advertising.
Why am I so aggressive when the market goes down? Simple.. Everything is cheap as shit. Its like getting twice and three times the traffic and conversions for your dollar. Even when the dollar is weak offshore, it doesn’t mean you should give up and spend less, it means you should spend MORE… MUCH MORE!
See, being aggressive at all times gets you into the type of war mode that you want to constantly be in. It doesn’t let you be intimidated by higher prices and fees for less. In fact, the more aggressive you are with spending on traffic and acquiring more sales and/or leads through affiliate marketing practices, the more your competitors will feel it and thus be affected by it. Which is always a good thing of course. We want our competitors to be scared little shits who bitch and moan about pricing and ultimately cut back on their spending, giving YOU the upperhand in the space.
Affiliate Marketing Blog
These are just a few little tidbits I’m sharing because I figure everyone should know them to some degree. I am leaving a lot of the juice out purposely because let’s face it, many of you reading this are probably competitors of mine in the Affiliate Marketing Industry, and I’m not about to surrender all the goodies to ya without a fight.
So the gist of this post is to learn one thing. BE MORE AGGRESSIVE. Stop being a little bitch when it comes to pricing. Something costs $2-$3 more per click and it scares you off, well guess what fuck-o, I just swooped in and stole it away from you. You’d probably make the cash back anyway, and there’s a reason why GOOD and GREAT traffic costs so much anyway, well duh, because it converts! Then again you could spend your time trying to find those few really rare gems that bring in a few sales or leads here and there and cost only a few cents to do so, but you’re wasting your time. This is a volume game boys and girls, and the big players have the volume, whereas the small players don’t.
Its just that simple.








I have to agree with you here I mean were else can you get a 30%+ return? Then again its also a very risky game.
Couldn’t agree with you more Jon. Shitty economic times like these open up a plethora of new opportunity.
Google: True, it’s somewhat risky, but where else can you control your investment to the 10th degree? Campaign not profiting? Pause the campaign, tweak, and resume. Rinse and repeat.
i totally agree with you. being agressive is the only stair to the top. if you let yourself r business down just because of some economy meltdown scare, you aint suceeding in life.
While I agree with you on the fact that it’s a volume game, one thing you’re assuming is that the small guys have tested campaigns. Nobody would freak out if a click is $2 more if they have a good idea how much their campaigns convert.
$2-3 more is awfully pricey when you’re just testing.
Test small….and if proven hit it hard, especially in these tough times.
Well i have to agree with you as it is the only way you can succeed in this field. Its certainly a worth taking risk.
[...] I peeped jon’s latest posts about a down economy. It seems like every post jon writes is in a condescending tone. Clearly he is far more superior [...]
Its is really good idea. Ya, When the economy is low we can invest at low rates.It may be better to be aggressive in these time, but still we need to bit careful.