Super Affiliate Marketing Blog

I’ve been noticing this lately, and been speaking to many insiders, including affiliate network owners, managers, and affiliates themselves. There are tons of new campaigns being launched specifically targeting affiliates in the UK. Personally, I think it’s about time they went this route. For years there was a lot of speculation and talk about making things China friendly, because of China’s size in population, and the number of people who are online already versus the number of potential users, it’s pretty massive. But why focus on a country that is so different from the US, when just across the pond, there is a country who is considered the right hand man of the US?

I think networks are finally realizing that programs that work well here, have a great potential to work in the UK. Some of the 2nd tier affiliate networks that are establishing themselves in the UK now with offices there and full affiliate managing teams are Copeac and PrimeQ just to name some. I consider them 2nd tier, because they all run similar campaigns from the same merchants, although a few of them do have exclusive campaigns that the others don’t. But overall, even though they are all competitors technically, they do a lot of network sharing and partnering to get the advertisers the volume they are seeking.

Now with the push into the UK market, affiliates out there can finally get campaigns catered to them, their traffic, their requirements, and best of all, their currency. Soon the day will come where they no longer have to deal with the crummy dollar exchange rate to the all mighty GBP. No more checking out xe.com for the up to the minute exchange rate either. You UK affiliates will have the same mobile phone, email/zip submits and financial data lead gen offers that we have, because all of those offers have a huge and fairly untapped market compared to what us US guys have.

I think it’s truly a great sign when you see American HQ’ed companies expanding overseas to the UK too. It shows that earnings and ad spending is up, way up, compared to the years of the dot-bomb. If you were an affiliate or even marketer back then, you probably never thought you’d see the light at the end of the tunnel when payouts went sky high again, but thankfully, it only took three years or so for that to happen again. We all learned a hell of a lot too, both about the industry, and our traffic.

So kudos to the agencies who are expanding their affiliate network reach to our comrades in the UK, and an even bigger high five to my affiliate brothers in the UK who will now have their own choice of networks, offers, advertisers, and more cash generation to fool around with. You networks that are making the move get a nod of appreciation from me, because it’s about fucking time!

(thought I’d make a post with no profanity there didn’t ya!)