Affiliate Marketing Blog - P Is For PROFIT, Not For Being A Pussy!
Affiliate Marketing
That’s right boys and girls, let’s start this blog post off with a title that really grabs your attention so that maybe by some chance you’ll actually listen to what I have to say.
So over the last few months I’ve been doing A LOT of Pay Per Click Marketing via Google, MSN, Yahoo and a whole range of other engines you probably never even knew existed. But during my search for good cheap keywords that would deliver me traffic and conversions for my campaigns, I would constantly come across keywords with outrageous pricing.
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Alright, so I am doing a lot of work with the financial sector, and let’s face it, a cheap keyword over there is expensive everywhere else. But I’m talking about finding keywords like “debt consolidation” on Google and they were asking for something like $39/click. Are you fucking crazy?! A click that costs around the same amount that the entire CPA pays out at? At first I got to thinking, well maybe its worth it if it converts at 1:1, but what are the chances of that right? Well, being the gambler I am I tried it out. A few hundred bucks later, total elapsed time was maybe 2 hours max, and I burned through the daily budget and saw ONE conversion. So it wasn’t worth it at all for me. Maybe it can work for some guys, but if it ain’t workin for me, I’m dumping that silly bastard and moving.
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