Super Affiliate Marketing Blog

It’s that time of year again.. no, Christmas is not just around the corner, but the holiday shopping season is. It generally hit’s it’s peak here in the US on Black Friday (the Friday after Thanksgiving), and continues on into Christmas/New Years. Most of the brick and mortar stores, especially the toys and electronics stores use the back to school time as a period to start gearing up for the holiday shopping surge that they all bank off of. So why not have websites do the same? I mean, it doesn’t hurt to make a Christmas goods site now, or offer some type of service shortly for it.

Figure, the best traffic to get from the holiday season surge is natural search, so if you made a site now, and optimized it for the engines, and started to plan, design, and develope it before Halloween (Oct 31st), you should be able to get some good solid rankings for your keyword themes by December, when the shopping will start picking up at a huge pace.

Some items you may want to optimize for, or at least look for merchants with affiliate programs.. Definitely electronics. The newest phones are a big comodity. I keep seeing the HP Notebook selling for under $1k USD, whether you’re a fan of HP or not, the price is what dictates the amount of conversions. Finally, what will be the hottest selling items.. The PS3 and Wii systems. The first launch of only 2 million units of PS3 for the entire North America is set for mid-Nov, the second launch of about 4 million units is set for Christmas time. The Nintendo Wii system, although smaller and a lot different, will be much cheaper, and it’s first launch date is in October I think. The second launch date is around the same time. The PS3 is going to retail at $500-$600 depending on the model, and the Wii will be at either $199 or $299, not sure exactly. Also let’s not forget cameras, video cameras too, LCD/Plasmas, Stereos, Satelite Radio systems, iPods and the cajillion accessories, etc. The list goes on and on, and since this isn’t a tech blog, you’ll have to look elsewhere. But the point is, electronics sell the best. For women, shoes and makeup do very well too. Accessories like designer handbags from the previous seasons or ones for the winter will also do especially well. Basically if it’s a woman’s item, and it belongs in a luxury store, it will do very well for the season. Try and stay away from the knockoffs though, because even though they’ll get you more sales, the feds have been pretty tight with cracking down on sellers, so leave that to people in China to do.

Overall, your goal for September & October should be to create 5 or 10 different sites all focusing on different types of products. Give it the ‘ol snowflakes with Santa design theme too if you really want to get serious. Make sure you do a ton of research, and listen in on forums when they discuss the big toy of the season, because getting a hold of that information before your competitors can mean a huge upperhand for you.

So get out there and start gearing up for the big shopping season of the holidays. If you put it off now, you’ll just keep doing so until it’s too late.