Some Tips and Goals for Pay Per Click Arbitrage Publishers

See, what a lot of you are doing is wrong. You are waiting to make it big on one specific niche, and then find a few more just like it. What you should be doing is realizing that every profitable campaign, is VERY good, and focus on volume. When I mentioned to start with one or two niches it was just so that you could literally prove to yourself that it works. Now that you know it works, it’s time to go for volume.

Personally, I don’t touch anything anymore that doesn’t convert at 3:1 on my investment, but that’s just me. And that’s also kinda high too. If you’re doing 1.5:1 or 2:1 at least, then you are onto something good. There’s no reason why you can’t do more, spend more and make more. Alright, maybe the cash on hand situation is different and all, but remember that as you add more niches and more campaigns, your ROI ratio will continue to climb. So if you are at a low 1.5:1 on your investment, by the time you are at 100 niches, your ratio will have climbed to at least 2.5:1, and from there you should know you are onto something VERY good.

Also, you don’t necessarily have to stick it out with Adsense, you can do it with YPN if you’re in their beta program, or other contextual ad networks that offer decent payouts on specific niches. Depending solely on Google may be easier and all, but it’s not smarter. You should try and leverage the ads and show the ads on the page that payout the best for that niche. Google only has the advantage that it’s easy to implement, it’s geoip targeted, and their system works based on the content. YPN, you get to cherry pick your niche, and have up to two niches per page, but they also let you plaster on as many ads as you like, and all you have to do is put an “I barrier” to seperate the images from the ads, which isn’t too bad either. Their cpc rate is also a hell of a lot more than Adsense’s, but the downside is that they only have 120 categories.

So do your homework and research, and aim to get your campaigns running on a volume basis, rather than hoping and praying that your adsense earnings jump to $3 a click on your mesothelioma page. There are MILLIONS of niches out there that no one touches, and figure, if you are spending $0.01-$0.03 a click for traffic, you’re going to get at least $0.08 a click, so that’s already a profit, true, it’s nothing huge, but on a volume scale of spending $50-$100 a day on cheap traffic, and sending it to different niches spread out, you’re going to turn a very niche profit overall. Also, in the longrun, you can go for years being one of the only publishers using adsense for that niche, it’s really great.

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Comments

  1. September 28th, 2006 | 4:57 am

    Thanx for the advice

    I first read about PPC arbitrage on the WF forums and have tried it since. It is really all about just trying it out, analyzing and then republishing

    My credit card is smashed but I got a nice Google cheque coming!

  2. greenvy
    September 29th, 2006 | 6:21 am

    Jon, after reading your blog about PPC arbitrage, it got me very interested making money from it! Do you recommend a site or article I can read for a beginner like me in PPC arbitrage?

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