Super Affiliate Marketing Blog

The title of this blog post was my pretty crappy attempt at trying to sound like one of those get rich quick internet marketing ebook sales pages. The first sentence of this post has too many keywords crammed in, haha.

But seriously, the title has nothing to do with the first paragraph here, and this post is not some get rich quick easy way to make money. It’s not super duper hard, but it definitely requires hard work, and a bit of cash to keep it going.

So what is this “next big thing”? That seems to be the question people ask me or ask others all the time. As if they aren’t happy with what we have now, and don’t really understand that a year from now, you’ll look back and be all “wow, we sure had it good/easy last year with blah blah”. Yeah well, some people search high and low and are always on the lookout for some magical new service or product that they think will be the next big thing or the next super selling idea for the masses. But what about selling to businesses? Hell, I’d much rather come up with one big item to sell exclusively to a huge company for a big fat pay day, rather than get involved with things for the masses.

Let’s take YouTube for instance. No, this is not going to be one of those annoying examples. Let’s be serious for a moment. YouTube was made, well, when they got their funding that is, to be sold to one company, a big one preferably, and move on to the next project. Some people think that YouTube and Myspace were made to help people. Wrong! Profit people, it’s all about making money. Help people, shmelp people. Helping people doesn’t pay the bills, and helping people doesn’t buy you that new house, only money can do that. Helping people may make you happy, but if you want to just be happy, then you should sign off right now, turn your computer off, and go save some fucking whales. I’m in this game for money. Plain and simple, and the VC’s or angel investors that funded both Myspace and YouTube originally were there for money too.

When people look at sites like those, well, the masses that is, they think “oh my gosh, those guys are so lucky and smart for coming up with that idea, why didn’t I come up with it?” — Well, why can’t you? It’s not like they went to video hosting or social networking college and had internships at giant companies that taught them it. They just took things that already existed, and innovated them to their own ideas that would attract mass appeal and attention. They also figured after a while “shit, this stuff is expensive, we need money” and boom, investors saved the day.

So now to the real point of this post. What is stopping so many of you from coming up with either a new and unique idea for a site to attract that masses or a site that innovates something already out there? The answer is really easy. Nothing! You can do it, your grandma can do it, and any homeless guy in a box can do it if he/she wants to, you just have to have the ambition and drive, and let’s not forget the courage and gut instincts (with some cash) to go forward with it.

I came up with this topic because I know what the next big thing is, or rather, what one of the next million big things are. The answer: Health sites. Yeah, you read right, health sites. I know what you’re thinking, because I said the same thing to myself “what the fuck do I know about health sites?!” — Nothing! But who cares! What the hell did Tom know about social networking? Not a whole lot, and look where his lovely site is today. I know, you can’t make health sites into the next social networking site of the year, but you can take health sites that already exist and innovate them with a bit of a change to make them appear or act like something huge and powerful. It’s all about the arts of persuasion and marketing (same thing in my book, but my book is filled with things from the dark arts).

Why health sites? Do you read the news? Do you know that MSN/Microsoft, AOL, Google, Yahoo, Ask, The New York Times, and a ton of other media outlets, engines and properties are investing huge amounts of money in acquiring anything that looks even remotely different and innovative? Sure, you can’t just expect to make a new site with a $20 script and email larrypage@google about it asking if he could spare a few mil to buy your site. You have to build it up so that the masses take a liking to it, and then spin it correctly with marketing ploys so that it grabs the attention of the big wigs who have more money to spend than God. It’s really not a complex situation like most of you may think it is. Can a relative nobody build a site about health topics and turn it into the next $2B acquisition by Google (whom by the way is one of the few of those companies who has still not acquired a major health site property, or small ones yet but has said they will soon).

I’ve done my part by giving you the idea and niche. You can do your part by coming up with ideas and platforms on how to attract the masses. Hell, I’ll even help you out a bit more. Why don’t you have a designer draw up a few concepts, and before you go into production mode for the site, shop it around with some VC’s, private investors, or just regular people, and ask them what they think, or what they would like to see or find out from a health site. Keep it free, keep it very user friendly, keep it fucking simple too, and keep your colors and layout Web 2.0. After you’ve collected some research data, partner up with a developer or programmer and work together in creating this next big site. It’s very inexpensive, especially if you partner up.

Did you know that Steve Case, the ex-founder of AOL has spent over $100 million on his next health site, and it only launched in Jan 2007?! One hundred fucking million dollars on ONE website! They don’t even attract a million uniques to it a month, and that’s coming from the guy who started AOL for christ’s sake! Here we are, not willing to spend even $50k, and I’ll bet someone reading this can come up with a surefire way to build up a site using innovative techniques of what already exists out there, and manages to sell it within a year or less. Of course, you can’t just expect to do the whole “if you build it he will come” crap. You have to work hard on it. Build it. Perfect it. Prove that it works and can “potentially” be the next big health site, and then when you’ve done all of that, shop it around to investors. Let them know you are seriously shopping it around. Don’t balk at offers that make you give up 50%, that’s what VC’s want, big shares for big sellouts. Use the fact that there is a huge war between the moguls to be the next big thing in health websites to your advantage. Also, just a small note.. make sure you are getting at least 1M uniques a month to your website (not a super tough thing either, but yeah, it does require some work and cash).

So there you go. A rare blog post from me giving out one of my random innovative ideas. Ideas like this that I have every single day. I write most of them down, and that’s why I’m confident enough to say that I can come up with a way or innovation for just about anything out there, plus a way to super monetize the shit out of it and make the original owner a rich person. But I don’t do it, because my innovativeness is a gift, and it’s not for sale! Just thought I’d stick it to you people for a bit to let you know that there’s a lot more where this came from..

And if you are reading this, and by some chance do accomplish to make a health site that gets bought out, I want 10%, and the nod that acknowledged “this asshole named Jon blogged about it and gave it to me as an open invitation, so you should probably give him a few mil to keep quiet or to come up with better ideas for your current products”. But back to reality, the idea is yours my loyal readers! Now go out and make something of yourself!

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